SURIMI ABC!

B IS FOR BENEFITS

What can surimi do for you?

Forget Downward Dog, it's all about the Seafood Stick 🧘

Surimi is quality fish with a difference – it's also our key ingredient. Low in fat and high in protein.
All the healthy nutrients of fish fillet, with none of the fuss. Simple ingredients for stress-free snacking.
Time for some TLC. Surimi-myself-and-I 💆
Morning jog ✅
Cold shower ✅
Kale Smoothie ✅
Seafood Stick ✅

C IS FOR CONVENIENCE

Lipsticks are out, fish-sticks are in 💄

Our Seafood Sticks are pasteurised to stay fresher for longer, so they're great for on-the-go.

Pop one in your purse as a healthy treat, or add as a twist on your favourite dish. Slice it on pizza, or stir into creamy seafood pasta 🍕🍴Any fin is possible!

Seafood Stick sarnie, anyone? 🥪👀

D IS FOR DIET

High in protein and low in fat, Seafood sticks are a great addition to almost any diet (especially for you pescatarians 🐟)

Whether your goal is to lose weight, gain weight, bulk up, or stay in shape, Vici can help you do it the healthy way 💪

E IS FOR ECONOMICAL

Not only good for your diet, but good for your wallet too!⁣
⁣Surimi is a high-quality, low-cost source of protein. ⁣
⁣Unlike crab, shrimp, lobster or salmon, our seafood sticks are a money-saver.
Perfect for sushi on a shoestring 🍣 Say no more 🙌
You shouldn't need to empty your pockets to fill your stomach.

F IS FOR FILLET

Quality ingredients with no added nasties 💍 The only cut of fish used in our surimi is sustainably sourced fillet.
In fact, for every 1 kilo of surimi, we use 3-4 kilos of fish! No wonder it's packet with protein.
Discover so-fish-ticated flavour 🎩

G IS FOR GLOBAL

Holy carp, the surimi sensation is sweeping the nation! From Paris & Milan to Perth & Margate💃
We think any national dish can be improved with a seafood twist.
Fried fish-stick fingers & chips? Sound pretty good to me 🍤👀

I IS FOR INGREDIENTS

Endless lists of fishy ingredients? 🕵 Pffft, pollocks to that! 🐟
We use Alaska Pollock or Pacific Hake fillets in our surimi.
Our Seafood Sticks are just surimi, water, eggs, starch, a little oil and a few select flavours & spices. No secrets, and nothing that takes a PHD in Chemistry to understand.
Deliciously simple seafood 😁

J IS FOR JAPAN

Japan loves surimi! 🐟❤️🎉
The country that gave us karaoke & instant ramen also invented surimi! It's a household staple in Japan, and we're so grateful.
That's why today's letter goes out to you, Japan! 🙌 You've got great taste, and there's no need to be koi about it.
ありがとう！[thank you]
(PS: do you reckon that's a fish-eye lens? 📷🤔)

M IS FOR MYTHS

"Surimi stays fresh because of chemical preservatives..."
Nope 🙅
Surimi is made using traditional methods paired with modern technology. High temperature pasteurisation followed by low temperature chilling works as its own natural preservative 🔥+🧊+ 🐟
Myth BUSTED!

N IS FOR NUTRITION

You are what you eat! Thank cod, because we eat a lot of surimi 🧜🏻‍♀️
Everyone knows that fish is full of goodness, and surimi is FULL of fish (so that's like... extra goodness).
Our philosophy is ALL fillet, no filler. Scales aren't required for a balanced diet 🐟⚖️
Eat Vici, stay healthy! 🧘🏻

O IS FOR OCEANS

Without oceans, there's no fish. And without fish, there's no surimi 😱
That's why most of our fish are sourced from the Alaska coastline, where careful management and conservation is key 🔑
The sustainable seafood industry is also super important for the local economy🎣
Supporting the big blue to bring the best to you 🌊🧍‍♂️

P IS FOR PROTEIN

STEP AWAY FROM THE SHAKE 🥤⛔️
We all know that protein builds muscle, but you don't need to get it all from dull chicken breasts and sad milkshakes.
100g of our Vici Classic Seafood Sticks has 7.4g of protein. It's also low in calories, fat and carbs!
A macro-friendly food with a wallet-friendly price. Delicious on its own, or in a meal.
Add a little protein-packed punch to your lunch 🐟🌮

R IS FOR RECIPES 🍝

Any fin is possible with Surimi! 🐟 How about an easy Italian frittata? It's like a delicious seafood omelette 🇮🇹 🧀🍳

Ingredients:
1. Half a pack of Vici Surimi sticks
2. 3 eggs
3. 100ml of milk
4. a couple mushrooms
5. sliced onion
6. cherry tomatoes
7. grated cheese
8 salt & pepper
9. oil

Preparation :
1. Chop mushrooms and onion
2. Add oil to a heated pan, and cook mushroom/onion for 3-4 mins
3. Add VICI surimi sticks
4. Add salt & pepper
5. Beat eggs with the milk, and add to the pan
6. Add grated cheese, sliced tomatoes, and finish in the oven at 200 degrees for 10 mins

R IS FOR RECIPES

Hot dogs are out, hot cods are in! 🌭 (well, pollock & hake to be pacific 🐟 but you get the idea) ... maybe we should call them hake dogs 🤔 Either way, throw these bad boys in a pan, or on a BBQ, and you're onto a weiner. They're the dog's pollocks, trust us.

Ingredients:
1. Hot dog buns
2. Vici Surimi sticks
3. Marie Rose sauce (ketchup+mayo)
4. Crispy onions

Preparation:
1. Cut your buns in half
2. Grill or pan-fry the surimi (just a touch of oil) until warm throughout (5-10min)
3. Slide each into a bun, and add a dollop of Marie Rose
4. Sprinkle with fried crispy onions

S IS FOR SURIMI

SU-RI-MI in Japanese means 'minced meat'.
HUN-GRY in English means 'gimme that fish stick' 👀
Whatever language you pronounce surimi in, it always sounds delicious!
Now... repeat after me: VICI, VICI, VICI 😁

S IS FOR SUSTAINABILITY

There’s plenty more fish in the sea (as long as you fish responsibly!) 🎣
We're MSC certified, which means we have the Marine Stewardship Council seal of sustainable approval ✅
Our Alaska Pollock and Pacific Hake is always specially sourced, and responsibly fished.
If you'd like to find more sustainable seafood products, look for the MSC symbol!

T IS FOR TIME

We all know the "I'll do it later" people, and the "there's always tomorrow" people... Actually, we are those people 🤔
BUT that's okay, because we have time on our side. The great thing about Seafood Sticks is that they can stay fresh in the fridge for weeeeeks! 😯
Buy it, fridge it, grab it when you fancy it 🙌
A-B-C, as easy as 1-2-3, as simple as SU-RI-MI 🎵

U IS FOR UNIVERSAL SNACK

Surimi is everywhere! From picnic baskets to Christmas tables; lobster sarnies to sushi rolls.

How do you like yours?
Surimi sushi? 🍣
Surimi salad? 🥗
Surimi scramble? 🥚

The only thing holding you back is your imagination (and whether or not you have surimi in the fridge, obviously).

V IS FOR VICI

Did we dedicate this letter to ourselves? Gill-ty 🐟🧑‍⚖️
There's more than one surimi brand, but we just went with our favourite. After all, it's called surimi, not suriyou.
Want to know why we're our favourite? Great! There's a whole alphabet of reasons. Just see our other posts 🔤

W IS FOR WATER

We love water. It's good for your skin, you can wash your face with it, it keeps you alive and all that. Water is great 🏄🏻
It's also the second most important ingredient in our seafood sticks (after the fish 🐟)
During production, we remove all the water (and impurities) from our fish. We then add fresh water back into this purified protein, plus a couple extra ingredients, and BOOM – Vici Seafood stick 💥
Water you waiting for? Try it for yourself.

Z IS FOR ZERO PRESERVATIVES

No chemicals? No problem. 😎
Not many foods can claim to be preservative-free, but we can! 💪 
Vici Surimi Sticks stay fresher for longer because of our natural production techniques (high temperature & pasteurisation). It's as easy as that!🎙✔️